All these comments were unanimously condemned by opinion

Some years ago, a head of recruitment in the Israeli army has exhibited a perverse trap which he faced: the most moderate among young conscripts refused to serve in the occupied territories, because they did not wish to be engaged in operations against the Palestinians. In fact, the troops stationed in the territories were composed of the most bellicose soldiers, which further fuelled the risks of clashes with the population and pushed all the moderates. This phenomenon, by which the image of an organization is a filter on those who are applying, is known in the literature managerial known as adverse selection. If it is not controlled, it can cause dangerous tendencies, each new recruitment campaign still tightening mesh sieve, until the organization that it was feared that it was.

However, collapse unprecedented image of banks in the public opinion may cause an adverse selection. Traditionally, young graduates who oriented towards the finance professions sought the respectability of a notable position (commercial banks), or the influence felted anterooms of power (the banks), a breeding ground for their intellectual abilities (stock market).

This altered over the past fifteen years. Wage inflation has selected a new category of candidates, those who were primarily attracted by money. Gradually, finance has more recruited the best, but the more Avid among the best.

Recently, the divorce between the bankers and the civil society has still accelerated. The boss of Goldman Sachs, provisioned after an average of 717.000 dollars in bonuses to each of its employees for 2009, assured that his company "was the work of God". It was then planned to leave the City if the British Government persisted in its project for the taxation of bonuses, while Goldman Sachs was suspected of having helped the Greece to conceal its financial situation at its entry into the euro. At the same time, RBS spokesman - Bank nationalized by the British Government to avoid its bankruptcy-a argued that the limitation of the bonus would be bad for taxpayers, because "she would flee the most talented experts and thus diminish the results". All these comments were unanimously condemned by opinion.

One must then ask who will even dare to apply for a bank. A minute instead of a young graduate, put: you have twenty years the ambition of joining what opinion condemns - rightly or wrongly is not the problem - as a corrupt industry Name of the phenomenon of adverse selection, those that will apply in banks may be those whose values are negotiable, those who are ready to close our eyes against a slightly more fatty bonus.

It is therefore urgent to restore the image of morality of the finance, otherwise its leaders will be soon be selected among the less ethical. The boomerang effect will then be pest. Is it still time to try a vast operation of detox It will not bankers come, because they feel - reason - unjustly accused or wrongly. It is the policy to act. Obama of bank regulation plan and the project of global Bank tax of Gordon Brown will clearly in the right direction. In any event, there is urgency. The campus recruitment campaign 2010 has already started.