It is a way to participate in the local economy

Florent Lamoureux, Director client professionals, Banque Populaire Val de France

How does your bank network work

The interest of our Organization is that we share powers between the national center dedicated to the Franchise and the frankness of our regional bank service. Our banking network, whose success is based on the proximity to the customer, combines centralization of information on the decentralization of funding decisions and franchise networks. This corresponds to the reality of the field, because everything does not decide in Paris.

In what way

Any service Franchise in each regional Banque Populaire received instantly, on the part of its national pole of financial elements and Diagnostics - history, profitability ratios, etc. - to say if it was dealing with a franchisor serious and reasonable. As a "trader" local, the regional bank has elements that does not have a franchisor or the national Center on the city of implantation: competition and quality of the location, habits of consommation This operation allows to quickly determine the ability to duplicate the concept of the franchisor with success on the location selected by the promoter. Example: "Sushi Bars." Appeared for about 7 years on Paris it is not certain that it would be judicious financing on towers or Orléans a few years ago. The patterns were perhaps not ready. Today it is known that can accompany this type of project.

The franchisee candidate, not reviewed not a new "recruitment interview" with the banker

Sort of. The banker makes a triple analysis: quality of the location, quality of the franchisee and the franchisor quality. We must be able to benefit from tangible elements to prove that the promoter franchisee will be able to manage its point of sale during the time of his contract and that the franchisor has established the necessary for the successful organization. In the study of a record, we also estimate the capacity of the franchisor to recover in question, especially when it passes through difficulties. We learn nothing of its success. You need to know to evolve in the face of adversity. In addition, the banking relationship with the client must be based on trust. The banker is working on a "first matter" is not his but that of its customers. It is not the right to the error. The Bank Populaire Val of France not only manage resources, i.e. to generate interest in return for money deposit. We buy the money order to the lend. It is a way to participate in the local economy. Banque Populaire is a cooperative bank. It is in our genes to our peers. We fund 1 trader on France 4.

Put in place in the event of financial difficulty of the franchisee

Our Bank is present in all stages of a company, from its creation to its sale, through its development and its periods difficult. The Bank Populaire Val de France has implemented a specific service, "Support Pro", who is in charge during the time the record of any borrower head of firm in difficulty, any franchisee or not. We want to ensure that the client remains, including through a rescheduling of the credit if necessary. Solutions in the interests of all partners are possible if everyone plays transparency (Editor's Note: as the resumption of a point of sale by the franchisor).